Agreed, Tara! It is amazing to me that after all this time, email is not only *still* the highest results per hour -and- per dollar, but like you said, is still "the best kept secret" in marketing. It's mental....
By the way, I wanted to say that I love your piece on "You Are the Marketing", and this quote really hits home for me, being in the email marketing sphere:
“Too many brands over-index on paid ads when they could build organic channels.”" !00% true!
...In fact, one of my EOY projects is working in ways for the new year to bring a bit more "me" into my SPS brand - for resonance, authority, and affinity..
Lots of business owners think, “post more,” when they’re looking for business growth. “Email more” should be the default. How it’s the best kept secret in some circles still astounds me. Few marketing tactics can match its ROI.
Agreed, Tara! It is amazing to me that after all this time, email is not only *still* the highest results per hour -and- per dollar, but like you said, is still "the best kept secret" in marketing. It's mental....
By the way, I wanted to say that I love your piece on "You Are the Marketing", and this quote really hits home for me, being in the email marketing sphere:
“Too many brands over-index on paid ads when they could build organic channels.”" !00% true!
...In fact, one of my EOY projects is working in ways for the new year to bring a bit more "me" into my SPS brand - for resonance, authority, and affinity..
Cheers- and Happy holidays!
Lots of business owners think, “post more,” when they’re looking for business growth. “Email more” should be the default. How it’s the best kept secret in some circles still astounds me. Few marketing tactics can match its ROI.